Our Principles
Let's be honest. Most big investment firms seem exactly alike, selling the same investments and making the same promises. You might look at Edward Jones and see just another company, but we believe we're different from the inside out.

At Edward Jones, we're committed to adhering to a set of principles. We serve individual investors, like you. We opt for proven, long-term investing strategies instead of the latest investment fads. And, while we share information on our Web site, we believe it's more important to provide personalized attention and build relationships face to face in our local, community-based offices.

Learn what else Edward Jones is about, and see if we're the right choice for you.

If you think Edward Jones is like every other large investment firm, think again. We are a leader in the financial-services industry, but we take a personal approach to business, an approach that starts with a face-to-face meeting between a financial advisor* and you.

We believe that building long-term relationships with our nearly 6 million clients is key to serving their needs. Whether it's in Canada or the United States, we're located in the communities where you live and work because that's the best way to get to know you and to help you reach your financial goals.

Visit one of the links below to learn more about our unique way of doing business, our involvement in the communities we serve and much more.